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AI Dashboards & Reporting

Turn business data into executive decisions.

Unify revenue, ops, marketing and finance data into role-specific dashboards — with AI narratives that explain what changed, why it matters, and what to do next.

HubSpot · Salesforce · Stripe
Google Ads · Meta · GA4
QuickBooks · Xero · ERP
vibetoscale / executive-os
Live
CEOCFOSalesOpsQ4 · live
MRR
$248K
18.4%
Customers
1,284
12.1%
CAC
$142
8.2%
Churn
2.1%
0.3pt
Revenue · 12mo+148% YoY
AI insight

Q4 pipeline up +34%. Demo→close conversion improving — recommend shifting $18K to enterprise paid.

2 accounts at risk · $42K ARR exposureReview
The problem

Most leaders run their business on stale spreadsheets.

By the time the weekly report lands, the decision is two weeks late.

Data in 12 places

CRM, ads, ERP, support, finance — each in their own silo. Nobody sees the full picture.

Reports are late

Analysts pull data manually every Monday. Insight arrives after the moment to act on it is gone.

Nobody trusts the numbers

Different tools tell different stories. Meetings turn into arguments about whose number is right.

Dashboards without insight

Pretty charts that nobody reads — because the chart doesn't say what changed or why.

What you get

Dashboards designed for the seat, not the data team.

Each dashboard is opinionated, role-specific, and tied to the decisions that role actually makes.

CEO

CEO Dashboard

Revenue, growth, cash, headcount and OKR health on one screen — with AI-narrated movement explanations.

  • Weekly auto-narrative
  • Anomaly alerts
  • Goal vs actual
CFO

CFO Dashboard

Cash flow, AR/AP, runway, unit economics and budget variance — live from your accounting + ERP.

  • Cash forecasting
  • Variance analysis
  • Vendor + AR aging
Sales

Sales Dashboard

Pipeline, conversion, rep performance, channel attribution and forecast — refreshed in real time.

  • Rep + team views
  • Forecast + commit
  • Stage conversion funnels
Ops

Operations Dashboard

Throughput, SLA, queue health and exception monitoring across automated workflows.

  • SLA monitoring
  • Exception queues
  • Workflow throughput
KPI

KPI Reporting

Single source of truth for every team's KPIs — with daily, weekly and monthly auto-distributed reports.

  • Email + Slack delivery
  • Stakeholder-specific
  • Drill-through links
Insights

AI Insights Layer

Conversational analytics — ask 'why did support tickets spike last week?' and get a sourced answer.

  • Natural-language queries
  • Root-cause analysis
  • Citation-backed answers
How it works

Data sources in. Executive answers out.

Data Sources → AI Processing → Dashboard → Executive Insights — refreshed continuously.

01

Connect sources

CRM, ads, finance, product and support data unified into a warehouse.

02

Model + clean

Schemas reconciled, metrics defined, dimensions standardized.

03

AI layer

AI generates narratives, detects anomalies, and answers natural-language questions.

04

Dashboards live

Role-specific views deployed to Looker, Metabase, Power BI or custom.

05

Distribute

Daily/weekly digests pushed to inboxes and Slack — with the 'so what'.

The outcomes

Data leaders actually act on.

Source of truth

Every team reading from the same numbers.

+4x
Decisions / week

Insight available the moment it's needed.

−85%
Reporting time

Analysts freed from manual report assembly.

30+
Sources unified

Across revenue, ops, finance and product.

Industry use cases

Roles where AI dashboards change the meeting

Founder / CEO

Scenario

Spends Sunday assembling the weekly review from 7 tools.

Outcome

AI generates the narrative; CEO reviews and decides.

VP Sales

Scenario

Forecast accuracy is +/- 30% — board hates it.

Outcome

AI-assisted forecast with rep-level commit reduces error to ±8%.

DTC Ecommerce

Scenario

ROAS, CAC, AOV and contribution margin live in 4 spreadsheets.

Outcome

Unified margin dashboard surfaces unprofitable SKUs daily.

Real Estate

Scenario

Project-level visibility into sales, collections and inventory is manual.

Outcome

Live project dashboards for CXO + sales heads.

Healthcare Networks

Scenario

Cross-location KPIs require monthly Excel consolidation.

Outcome

Live multi-location dashboard with peer benchmarking.

Education

Scenario

Admissions funnel, cost-per-enrollment and revenue per cohort sit in silos.

Outcome

Cohort dashboard with channel and counsellor attribution.

Start your AI system

Ready to ship ai dashboards inside your business?

Book a free AI automation audit. We'll map the highest-ROI workflow and scope a system you can launch in weeks, not quarters.

FAQ

Common questions, answered.

Still curious? The free audit call is the fastest path to a direct answer.

Metabase, Looker, Power BI, Tableau or custom dashboards — we recommend based on team, budget and integration needs.

For most clients, yes — BigQuery, Snowflake or Postgres. We set it up if you don't already have one.

Yes. That's the entire point of the insights layer — anomaly detection plus narrative root-cause analysis with sources.

Yes. All data stays in your warehouse and BI tool. We use scoped service accounts and sign DPAs.

Yes — Metabase, Looker and custom dashboards can be embedded for internal teams or customers.

From near-real-time (every 5 minutes) to hourly or daily, depending on source and cost.